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Vernacular

Vernacular

Vernacular is an exhibition of contemporary Irish craft and design that was launched at the 2013 London Design Festival as part of Tent, London. Under the creative direction of David Smith, a contemporary visual vocabulary and identity was developed – one that would reflect Ireland in the twenty-first century. A strong typographic mark and original photography of the makers' artefacts is the bases of Vernacular's identity which illustrates Ireland's 'rolling landscapes of green pastures and grey skies'.

Role: Designer

See this project on 100 Archive Selection 2013