Craft Con is a one-day event hosted by IBM Studios Austin – home of the IBM Design division. The conference brings together studio designers and industry professionals to share experiences, stories, skills and expertise, creative triumphs, happy accidents...and occasional disasters! For the 2016 summer edition of Craft Con I was responsible for the overall organisation and design output of the event.
As creatives, we are continually ideating, testing and making in an effort to find the most innovative and appropriate solution for our audience. This iterative, ongoing process of a designer / maker / craftsperson's work is illustrated in the Craft Con typographic identity – one of the core outputs of the event. The circular motifs that compose each letter reflect the fluid, continual motion of a creative's workflow. These letterforms were created using Processing language.